New Spring Summer 2010 collection
available to view Now!
Visit www.egss10.co.uk and enter
our FREE competition to win £500 worth
of e.g… vouchers!
e.g… is a new label aimed at the metro-sexual woman – a female who is
strong, confident and unafraid to embrace her masculine side while still
remaining beautifully sexy and alluring.
The current collection is heavily influenced by 80s power dressing
embracing style icons of the generation such as Grace Jones and Joan Collins.
Big shoulders, strong silhouettes and sharp lines can be found
throughout the collection, yet all the pieces still allude to the evocative and
sensual feminine side with luxurious fabrics, figure hugging contours and
classic styling.
Creative
director Emma Griffiths has worked with world renowned designers Alexander
McQueen and Boudicca. Her designs are directly influenced by her work with
these groundbreaking designers, which can be observed in the quality and
attention to detail seen throughout the collection.
e.g... is a delicious style offering, appealing to
fabulous women seeking something unique, luxurious, a tad eccentric and yet
still very much on-trend.
